Marketing Blog

How do you get to have your say?

Welcome to The Effective Marketing Blog, your opportunity to engage with the Effective Marketing website.

If you have some feedback for us or you have some particularly useful or successful marketing insights that you would like to share feel free to tell us about them here.

Similarly, if you have an event or networking group that people should know about you can list it here or email us the details and we will add it to our event pages.

However you decide to get involved we hope that you get some good use out of this marketing blog.

Is it any wonder The All Blacks win Rugby matches?

If you have spent anytime with Effective Marketing you will know that we are big on getting in the mood, perhaps not quite on the scale of The All Blacks but you get the gist.

28th November 2009 published by Martin Henley

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Not sure about Social Media?

Still not sure about Social Media, you had better make your mind up because it isn't waiting for you.

25th November 2009 published by Martin Henley

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Social Media Training Feedback

We are justifiably smug about the feedback that we have had after last weeks Social Media Seminar.

21st November 2009 published by Martin Henley

Social Media TrainingThe truth about Effective Marketing Events is that they have always been more about the attendees and what they bring rather than the Effective Marketing Company and what we have to share. 

This week, however, we seem to have reached an entirely new level. Social Media is evolving at such a pace that no-one can really describe themselves as an expert. There is always a little bit of fear that someone will turn up to the event who wil know a great deal more than everyone else. The attendees who braved a blustery November evening to be with us on Thursday were interested, engaging and happy to share. We had a great mix of skills from absolute beginners looking to get started through to web marketing and PR professionals, everybody left having learnt something, including me, which is always the aim.

We ask the attendees to complete feedback forms and rate various aspects of the event out of 10, you will find the  quite phenomenal results below.  

Follow this link, If you would like to attend one of our Social Media Training events.

 

"Martin managed to take a complex and challenging subject and make it exciting, interactive and engaging. I’ve come away with loads of ideas and will be trying them all out as soon as I am back in the office.”  Katie Ollerenshaw, Aneela Rose PR.

I knew that I had to get involved in social networking but was having palpitations just Thinking about it! Martin made it seem simple and easy to get started. Thank you. Christina Mills, Isis Centre

 

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What a week!

Martin has had a good week, check it out in pictures...

15th October 2009 published by Martin Henley

Its not every week that Fred Dineage, the Fred Dineage of How and Meridian Tonite, describes you as one of the best speakers he has ever heard and a hell of a speaker; have a bit of a chat with a Lord and the only Minister never to join the party of government and get blown away at a seminar held by the business master - Brad Sugars - it has all happened to me this week and its onlyThursday, Stamati you will have to go some tomorrow to top all of that.

Oh and The Sussex Enterprise "Really Useful Business Show" was fantastic, generated a whole load of leads, awareness and meetings.
 

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Summertime and the living is easy....

Martin talking about the seasonal nature of businesses and the effect that the recession is having on the seasonal performance of Effective Marketing.

04th September 2009 published by Martin Henley

A customer sat us down about 18 months ago and went through the entire calendar and explained "the excuses" that prevent sales people performing.

January is a washout because of the Christmas hangover; everyone is slow to get going or off skiing in February; half term in March; Easter in April; May typically has a half term and two Bank Holidays; everyones looking forward to Summer in June; it's summer holidays in July and August; everyones slow to get going in September; October has a half term holiday; November people are winding down for Christmas and Decmber is Christmas - typically two weeks holiday for everyone with parties and hangovers throughout

Add to the school holidays the nuances of annual budgets and reviews and the impact of the recession and it starts to feel like that there is no longer a good time to be doing business.

If you think about it it's hard to think of a buisness that doesn't have a seasonal aspect. Society seems to have fogotten that schools were largely implemented to provide childcare and that the summer holidays were originally about getting children out of schools to help with the harvest, more work getting done not less.

At Effective Marketing we are pretty lucky - we have three lean months; December, July and August and the worst of it is behind us. It's not as if there isn't good work that can be done in these months, marketing strategies, rebrands, website designs and implementations, it's just that the good stuff doesn't really work unless there are people around to engage with, and this summer it feels like people have been on the missing list. With the reccession its hard not to feel a little bit of despair, that it may have finally sought us out.

If this all seems a little bit negative and not at all like Effective Marketing don't worry we have some suggestions.

Firstly, it isn't summer anymore, so hit it hard and make hay between now and Christmas. There are no Bank Holidays and only one half term so get yourselves ahead.

Secondly, adjust to the seasons. Retailers are expert at this. I was in Tesco's on Christmas Eve last year to witness the Christmas merchandise being carted away to make way for Easter stock - literally.

Thirdly, know your business. If you understand the seasonal aspect to your business you don't have to panic every time it slows down and you can plan for it by reducing your outlay and taking a well earned holiday.

Please enjoy the indian summer that is promised and remember that it really is work time.

 

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Smoking Kills

26th July 2009 published by Martin Henley

Smoking KillsI was actually overwhelmed recently whilst I was shopping for my lunch at a supermarket kiosk by the health warnings on the hundreds of packets of cigarettes - SMOKING KILLS.

It has kind of lodged with me ever since wondering why anyone would buy them given that the irrefutable evidence is that Smoking kills, Smoking causes ageing skin and Smoking causes fatal lung cancer and the manufacturers are actually printing these things on the packet.

We could offer them more marketing messages like Smoking causes you to smell bad, Smoking makes your mouth look like and taste like a smoked trouts and Smoking makes you poor with no benefit to you whatsoever. The question is would these messages be effective in reducing sales, and the answer is probably no. 

You see what the tobacco advertisers have known forever is that people are actually self destructive, they don't want what is good for them or what is logical, hence the most popular cigarette at our school was JPS which "famously" caused "a whole in the heart" and at college the most popular brand was Silk Cut.

What I know from my more direct and aggressive sales experience is that there is no pyschology in sales more powerful than reverse psychology. If you really want someone to buy something, tell them they can't, or that it won't be any good for them, that it isn't meant for them, or they cant afford it, or that you don't want to sell it to them and I promise you they will take your hand off.

At The Effective Marketing Company we work very hard to convince our prospective customers that marketing works, that marketing is affordable and accessible and we are extraordinarily nice to and patient with them, nurturing them to make the right decisions.

Taking the example of the tobacco advertisers and my experience of reverse psychology we should be telling them the worst of it - effective marketing, if you haven't done any before, is likely to take a considerable investment in time and money but you can't have it, it wouldn't be any good for you, it isn't meant for you, you can't afford it and we don't want to sell it to you anyway.

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Once you go Mac

12th July 2009 published by Martin Henley

Apple LogoI honestly thought that I had exorcised all evil from my life; drink, drugs, caffeine, nicotine, salt, sugar, carbohydrates, toxins,  - the whole lot, gone. I would have argued that my life was pure, that there was nothing left to give up.

Then I took a leap of faith and realised that you really can, if you have the motivation, the courage, if you are willing enough, if you are committed enough, if you have the support of family and friends that really love you, and you are in touch with specialists who have the knowledge, skills and energy, you can actually give up Microsoft.

Now it is probably wrong of me to wonder if the launch of Vista is accountable for the worldwide economic downturn but what I can tell you is this - I love my Mac, and once you go Mac you don’t go back.

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The Apprentice - The inside track with Ansell Henry

Ansell Henry is best known as ‘the man with the cool glasses’. Acknowledged for his sales skills and ‘likeability’ by Sir Alan Sugar, he finished 3rd in series 2.

07th May 2009 published by Ansell Henry

Known as a sales specialist, he works with small and medium sized businesses to help them fix their sales issues.

During ‘the business end’ of The Apprentice I have invited Ansell to guest blog and pick up the lessons to be learned from the sales related tasks. After all, who better, someone who has been through the prickly process with notable success.

By the way, Ansell is an associate of Effective Marketing and will be delivering open seminars with us soon.

Task 7 - Selling bike pods, sleeping body bags, cat play boxes and lover’s dog leads in Manchester and Liverpool.

This reminds me of selling to trade task I completed in my series, my team chose to sell coat stands and concrete cube lights. It is a simple task as long as you have a structured approach by choosing the right product within the constraints (a product that will sell and achieve great profit and not necessarily one you personally may like) and target the appropriate audience so your limited time is managed to its full potential. It is critical you qualify the suitability of your product/service prior to the face to face meeting with the customer. This saves both parties precious time and ensures you are aiming accurately towards your desired outcome.

Mona and Lorraine were Project Managers this week.

Mona led her team well and they followed her. All her team sold and Mona’s negotiation was good, she kept calm and stayed customer centred when closing.

Lorraine didn’t manage the cold calling process with her team, i.e. a targeted plan with an effective call structure. You can’t be disappointed if you have not devised a plan and manage the progress. When presenting her product in one meeting she shot from the hip without preparation. It was also embarrassing to watch Yasmina and Lorraine clamber for the large pet store presentation. Clearly both looking for board room glory rather than assessing who was actually best to do the job. At some presentations they did not ask for feedback on their product which was evidently not well liked. On a positive they did sell, which was what this task was about. Lorraine’s sub team did undermine her. They were laughing and joking when she phoned. It seemed they did have the attitude that if they lost then it would be Lorraine’s downfall as they obviously felt they were much more capable than their PM.

This was a sales task and if you don’t sell you are in trouble. Philip has had a personality clash the last couple of weeks with Lorraine and acted unprofessional on occasions. I think it was the right decision that he was fired this week.

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2009 Brighton Festival Fringe

New advertisers for the 2009 Brighton Festival Fringe

13th March 2009 published by Martin Henley

Here at The Effective Marketing Company, we've been busy searching for local and national advertisers for the 2009 Brighton Festival Fringe.

With all the spaces now filled, we're pleased to announce that the Fringe publication is now closed. Here's to another great few weeks of fantastic Festival Fringe events.

If you missed out this year and are interested to find out how your business might benefit from being involved with the funkiest events during Brighton's busiest month call us now on 01273 467611.

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Well Done Dad

We are delighted to announce the birth of a baby girl to The Effective Marketing Company's very own Keith Fowler and his wife Catherine

07th March 2009 published by Martin Henley

 

 

 

 

Weighing a healthy 7lb 8oz, her name is still to be decided. Both Mum and baby are doing well.

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Martin Henley in the News

Martin Henley explains why the bankruptcies of businesses may have a positive effect on companies

05th March 2009 published by Martin Henley

"Martin Henley opened a lot of downcast eyes with the stark statement that the bankruptcies of businesses in the new recession represented a massive opportunity for those still with their heads above water."

"He moved from diagnosis to treatment and empowered most present to leave the room branishing their own personal prescriptions."


Business Matters, March 2009

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Don't let me down

Martin sky-diving

28th February 2009 published by Martin Henley

 

 

 

 

Martin took a leap of faith and did a tandom sky-dive in aid of the Make a Wish Foundation.

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No bad time to do good business.

Well another eight months has passed and here is our third post, at The Effective Marketing Company we are nothing if not regular.

10th February 2009 published by Martin Henley

In the last eight months we have all felt the full effect of the credit crunch which we are now calling the recession.


To be honest at The Effective Marketing Company we are not really that fussed about all that "current economic environment" stuff any more. We have decided there is no bad time to do good business and that is what we are focused on and incredibly busy with. Our view is that there has not been a better time in the last 15 years to grow a business based on delivering value. All of the resources that were in short supply in the boom including time, money, staff and opportunity are now in plentiful supply and those businesses with the energy, commitment, vision, imagination and drive to evolve will thrive in what is a much more dynamic market.


If you are looking to make the most of the opportunities offered by the current economic conditions get in touch with The Effective Marketing Company and we will be more than happy to come and get excited about that with you.

You will see beloew a picture of a very happy John Chambers, the reason John is so happy is that he managed to secure the notes from our recession busting When the Going Gets Tough The Tough Get Marketing workshop that we ran with Worthing Chamber. John paid £5 for those notes and was fully expecting to be paid £10 for the idea of selling them. We only hope he was as happy when he got home and read the notes and realised exactly what he had paid for. At some point in the distant future we may be incredibly famous and the notes might actually be worth a lot of money, realistically though they are likely to remain big sheets of paper with words on them with no material value whatsoever. Thanks for the £5 John.

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Effective Web Marketing Seminar

More than 27 attendees and over 18 companies were represented in pursuit of web marketing legend status at An Introduction to Effective Web Marketing.

20th November 2008 published by Martin Henley

More than 27 attendees and over 18 companies were represented in pursuit of web marketing legend status at An Introduction to Effective Web Marketing.

It was a fantastic evening full of energy and idea sharing which continuing well into the networking following the seminar. Attendees’ comments included:

“The seminar made me realise just how much more I need to be doing. A real wakeup call !!” Tickled, Nic Ramsey

“Lots of ideas which is what I was looking for” Eurotherm, Matt Stamper

“Good plan for future. Good ideas for marketing” Blue Eyed Sun, Jeremy Corner


If you feel that you could benefit from attending an Effective Marketing Seminar call us now on 01273 467611.

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Proactive Style

Proactive Style target HR and Training Managers with a proven process for evaluating training and calculating the return on investment of training and other people investments.

10th November 2008 published by Martin Henley

Proactive Style target HR and Training Managers with a proven process for evaluating training and calculating the return on investment of training and other people investments.

In the beginning of the year we kicked off an integrated marketing campaign including web marketing, email and telemarketing. The reaction has been fantastic with HR and Training Managers responding well to the evaluating training messages that we have been delivering to them.

If you are a training manager and you would like to find out how the evaluation of employee training methods and coaching policies can help you calculate the real time and resources invested in them, call us now on 01273 467615 to find out how Proactive Style could be assisting you.

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OACG

OACG provide consultation, design and outsourced services to companies developing embedded software products.

06th November 2008 published by Martin Henley

This could include a wide range of products including saftey critical applications for businesses like Yokogawa, AAB, Windriver and MTL.

OACG are particularly keen to market their embedded hardware, embedded software development as well as their embedded system design expertise.

OACG have engaged The Effective Marketing Company to develop and implement an effective marketing strategy including developing a web marketing strategy.

If you are a busy developing embedded software products call us now on 01273 467611 and we will put you in touch with OACG.

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2009 Brighton Festival Fringe

Following the monumental success of The Brighton Festival Fringe 2008 The Effective Marketing Company have been engaged once again to assist in the search for local and national advertisers and sponsors for the Fringe Guide and Fringe City for 2009.

01st November 2008 published by Martin Henley

Following a productive first few weeks The Effective Marketing Company have come up trumps for The Brighton Festival Fringe by securing a number of major brands to support the events.

If you are interested to find out how your business might benefit from being involved with the funkiest events during Brighton's busiest month call us now on 01273 467611.

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Effective Telemarketing Seminar

More than 30 attendees and over 20 companies were represented in pursuit of telemarketing legend status at An Introduction to Effective Telemarketing Seminar.

16th October 2008 published by Martin Henley

More than 30 attendees and over 20 companies were represented in pursuit of telemarketing legend status at An Introduction to Effective Telemarketing Seminar.

The energy of the presentation kept everyone on their toes with each person leaving at the end full of motivation to put into action everything learnt. Attendees’ comments included:

“A sales seminar where I wasn't sold to” Business Blueprints Ltd, Paul Latimer

“Cold calling is not something to fear if you follow the ideas given in this seminar. Excellent” APM Sales, Andy Prince

“I laughed a lot” Meercat Associates Limited



If you feel that you could benefit from attending an Effective Marketing Seminar call us now on 01273 467611

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dp Solar Heating

dp Solar Heating installs solar heating systems for homes and swimming pools helping you save up to 70% on your hot water heating costs.

Even in poor weather these solar heating systems harnessing the sun’s power and will reduce your energy bills considerably.

As part of their ambitious growth plans dp Solar Heating have engaged The Effective Marketing Company to develop and implement an effective marketing strategy – focusing initially on proactive web marketing.


If you are looking at ways to make a saving on your energy bills and find out about the grants available for solar heating systems then complete the short survey at www.energybillsaving.co.uk to find out more.

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The trouble with blogging …

Of course there is no trouble with blogging other than the fact that it is a very public commitment and when you dont keep it up it’s a public embarressment. Then people very graciously post comments, and then you can’t delete it and before you know where you are 8 months have passed and there has been no action, and everyone can see there has been no action.

29th June 2008 published by Martin Henley

The problem is only made worse if the only post you ever submitted was a negative comment about what you do, of course marketing isnt a waste of time, energy and money provided that you follow through and commit to what you are doing. Marketing fails because business owners dont invest enough in getting it right in the first place and pull it before it has a chance to deliver results, which is how I was feeling about our website back in October. The website now is the corner stone of our marketing and does everything we wanted including generating leads and sales, which explains to a small degree why we havent updated the blog.

In the future we will steer clear of irony or trying to trigger a clever debate and use the blog to keep you updated with whats keeping us busy, what we are learning that may be useful in your marketing campaigns and things that make us laugh. The new comitment is to update the blog every two weeks. If you are reading this in October 2010 and nothing has changed please email me on mart@effectivemarketingcompany.co.uk and remind me that I am not woth of a place in the blogosphere.

In the meantime you may not have seen our marketing videos or our video testimonials, we hope you enjoy those.

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The Argus Appeal

The Argus Appeal is the charity of the Argus newspaper which in 2007 will be celebrating its 50th year of giving to those most in need in Sussex.

13th May 2008 published by Martin Henley

The Argus Appeal pledges to relieve sickness, poverty, hardship and in particular to provide funds for benefits of sorts, in cash and in kind, particularly at Christmas, to lonely and needy old people and underprivileged children.


The Effective Marketing Company are proud to support The Argus Appeal by taking part and raising sponsorship for the South Downs Way Challenge. Find out how you could get involved here or contact Elsa Gillio, 01273 544544

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The Business Community Partnership (BCP)

BCP introduces businesses to community groups, voluntary organisations and social enterprises that will benefit most from professional support.

13th May 2008 published by Martin Henley

BCP have ten years experience of helping multi-national corporations, family businesses, SMEs and sole traders implement CSR programmes.


Businesses have much more to offer than sponsorships and donations – although they are always welcome. Voluntary organisations value practical support such as use of equipment and facilities, professional services and consultancy, staff secondments and access to business networks and expertise.


The Effective Marketing Company are proud to support BCP through our membership and involvement in projects where our skills and resources are appropriate. Find out how your business could get involved or how your charitable organisation might benefit here or contact Oliver Maxwell, 01273 770775

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Young Enterprise

Young Enterprise is the UK’s leading business and enterprise education charity.

13th May 2008 published by Martin Henley

Young Enterprise offers a range of programmes, based on the principle of Learning by Doing, which brings volunteers from business into the classroom to work with teachers and students. Some Young Enterprise programmes enable students to work together to run their own real company. Others use games, hands on activities and role play to develop skills and capabilities for business and enterprise.


With more than 5,500 schools and colleges participating in Young Enterprise programmes, Young Enterprise currently reaches more than 320,000 young people a year from primary school right through to university.


The businesses and volunteers that support Young Enterprise take an active role in building a better-motivated, educated and enterprising workforce, at the same time making a real difference to the existing lives and future potential of young people who live and attend school in their area.


The Effective Marketing Company are proud to support Young Enterprise by providing volunteers, find out how your business could get involved here or contact Rebecca Tonks.

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Goodwood Rental

Goodwood Rental have a unique offering in the corporate car rental market.

05th February 2008 published by Martin Henley

The systems designed by Goodwood Rental allow businesses to leverage their buying power whilst reducing the time, hassle and cost associated with a diverse vehicle rental requirement.

Goodwood Rental provide their customers with agreed fixed rental prices with no unexpected costs or overcharging from a selection of the countries leading rental suppliers. As well as reconciling all supplier invoices and resolving disputes, Goodwood Rental also provide continuous reporting, analysis and rental profiling to identify opportunities for cost saving

Goodwood Rental have engaged The Effective Marketing Company to develop and implement an effective marketing strategy.

If you are a business and you think you could be getting a better deal on your vehicle rentals you are probably right, call us now on 01273 467611 and we will put you in touch with Goodwood Rental.

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On a run

2008 will be the 100 year anniversary since the 1908 Olympics came to London where the distance for the modern marathon was set.

09th January 2008 published by Martin Henley

2008 will also be the first year Keith Fowler, The Effective Marketing Company's Sales and Marketing Manager will run the 26 miles 385 yards through London on April the 13th.

Keith will be raising money for Spinal Injuries Association, the 2008 Flora London Marathon's Official Charity. Every day three people in the United Kingdom damage their spinal cord and become paralysed. The Spinal Injuries Association provides vital specialist support, services and advice for spinal cord injured people to rebuild their lives, from the moment of injury and for the rest of their lives.

To help him through the tough training plan and keep his spirits high during the painfully long run he needs your support.

Please visit www.justgiving.com/runkeithrun to get him that step closer to his goal.

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Welcome Lisa Stone

We are extremely pleased to welcome Lisa Stone to the role of Telemarketing Manager.

08th January 2008 published by Martin Henley

Lisa brings more than 12 years sales experience, including field sales, and account management in industries as diverse as IT and Media.

What has categorised all of Lisa's experience is her high energy, proactive engagement of customers and a drive for smashing targets. Lisa is happiest when she is selling, and she is incredibly good at it.

Lisa has already had an incredible impact on our Brighton Festival Fringe campaign and promises to be hugely successful for all of our customers. Lisa's recruitment marks a new phase for The Effective Marketing Company as she is taking responsibility for building our telemarketing team.

We are always looking to employ exceptional people like Lisa so if you feel you could add something to our team, or you know someone who could add something to our team call us now on 01273 467611.

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Certain Sops

Certain Shops provides an online source of vetted professionals who are exclusively recommended, and maintain their position on the Certain Shops website only ba maintaining positive client feedback.

01st November 2007 published by Martin Henley

So thats professionals you can trust, because they have been recommended, and constantly vetted to ensure they provide the very best levels of service. And for professionals the site provides a platform to attract new customers and demonstrate the excellence of the service you provide.

If you are looking for a professional to provide you with a service you can visit www.certainshops.com. If you are a professional service provider looking for a UK wide client base who will have free access to your full business profile 365 days a year, call us now on 01273 467611 and we will put you in touch with Certain Shops.

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Marketing is an enormous waste of time, energy and money. Discuss.

It has taken an enormous amount of time and energy to produce this website - almost 11 months.

22nd October 2007 published by Martin Henley

It has been a distraction, it has caused a log jam behind which all of our marketing initiatives have been held up. It has been embarrassing, we have told people about it, we have been telling people that it will be launched in the next two weeks for about 9 months.

And now it is live, it has everything we wanted, it gives us statistics that tell us about every visitor, where they come from, how long they stay, what they were looking for and how they found us, the speed of their internet connection, everything.

So, who has come. We have had 77 visits from 34 unique visitors, they spend an average of 8 minutes and 33 seconds and view 5.35 pages, 35.6% of our traffic is direct (in fairness thats most probably us), 59.74% come from the search engines and 5.19% have been referred, we have had a visit from Swindon, 10 visits from Edinburgh, 27 visits from Brighton, 18 from Lancing, 18 from London, 1 from Sutton, 1 from Poplar, and 1 from Horley. We have done everything right, lots of useful free content, nice clear design and layouts and calls to action one every page, and the result….. 1 email from a company of Embroiders from Eastbourne wondering if we would want to sell their stuff.

Honestly, I am wondering if its worth it.

Posted in Uncategorized | 8 Comments »

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Welcome Keith Fowler

We are extremely pleased to welcome Keith Fowler to The Effective Marketing Company.

08th October 2007 published by Martin Henley

His appointment as Sales and Marketing Manager will enable us to build and deliver even more effective marketing services to even more customers.

Keith Fowler comes with an established background in sales and marketing having started his own business aged 16. Since then he has achieved a degree in Chemistry and held business development positions in industries including telecoms and IT as well as playing key roles in helping start up companies develop and realise their sales and marketing objectives.

We are always looking to employ exceptional people like Keith so if you feel you could add something to our team, or you know someone who could add something to our team call us now on 01273 467611.

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Brighton Festival Fringe

The Fringe Festival happens alongside the Brighton Festival throughout May, running more than 150 of the more intersting and high profile events attracting around 150 000 visitors.

12th September 2007 published by Martin Henley

The Fringe have engaged The Effective Marketing Company to assist in the search for local and national advertisers and sponsors for the Fringe Guides and to market corporate hospitality at the various events.

With the return of the Udderbelly, the likely return of The Spiegel Tent, and even more Fringe City, 2008 promises to be another fantastically successful year for The Fringe.

If you are interested to find out how your business might benefit from being involved with the funkiest events during Brighton's busiest month call us now on 01273 467611.

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Welcome Em Stenning

We are extremely pleased to welcome Em Stenning to our telemarketing team.

10th September 2007 published by Martin Henley

Em brings nine years retail experience and customer service qualifications to the role along with her infectious, competitive personality and talent for making people smile and hair.

Em tells us that she is excited about spending her working days talking to strangers on the telephone, that's right, excited. The early signs are that she is very good, so if you find yourself on the phone to Em and you're smiling, be careful, there is a very real chance that you may end up buying something!

We are always looking to employ exceptional people like Em so if you feel you could add something to our team, or you know someone who could add something to our team call us now on 01273 467611.

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SKF Services Ltd

SKF Services provide rehabilitation supplies and equipment to sports therapists, osteopaths and clinics across the UK.

17th August 2007 published by Martin Henley

SKF Services are celebrating their 20 years in business by raising their game. The challenge for SKF Services, like many successful businesses, is finding the time to be pro-active when their referrals and response to their marketing keep increasing.

SKF have engaged The Effective Marketing Company to assist in the design and distribution of a customer satisfaction survey and to target new customers.

If you are a sports therapist, osteopath or clinic looking to source rehabilitation supplies or equipment call us now on 01273 467611 and we will put you in touch with SKF Services.

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Lingualearn

Lingualearn provide extraordinarily high quality language learning courses and translation services to businesses and individuals through class room teaching, CD's, DVD's and via the web.

06th August 2007 published by Martin Henley

 

As part of their ambitious growth plans have engaged The Effective Marketing Company to target international businesses operating across the south east.

If you are a training or marketing manager and you need to get your people speaking a foreign language call us now on 01273 467611 and we will put you in touch with Lingualearn.

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On a roll

There are a number of ways of enjoying the South Downs, there are plenty of ways getting down a hill. Orb 360, however, have come up with a way of combining the two to create a whole new experience.

28th July 2007 published by Martin Henley

 The Effective Marketing Company enjoyed a fantastic morning with Orb 360, just rolling down the hills in inflatable balls and taking out anything that got in our way, trailers, 4x4's, marquees and Orb 360's staff.

This was all part of our briefing before we started marketing Orb 360's corporate services to sales teams and their gift vouchers to retailers across Sussex.

If you think your team would benefit from a roll down the hill, or it's something your retail customers might buy as a gift, call us now on 01273 467611 and we will put you in touch with Orb 360.

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Effective Marketing Day

Platinum Finace's entire staff of 10 spent the day at The Effective Marketing Company's offices to increase team cohesion, set goals, develop marketing messages and strategies and assign tasks ahead of their move to theor impressive new offices.

26th July 2007 published by Martin Henley

 

 

We had a fantastic day full of energy and ideas and received some incredible feedback including: "I thought the day was fantastic, especially given that we were cramming so much into one day! No improvement needed!"

If you feel that your team could benefit from an effective marketing day call us now on 01273 467611.

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Not sure about Social Media?

Still not sure about Social Media, you had better make your mind up because it isn't waiting for you.

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Social Media Training Feedback

We are justifiably smug about the feedback that we have had after last weeks Social Media Seminar.

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