Are you marketing or evangelising?
I learnt a very valuable lesson very early in my career which is the less selling you have to do the more sales you will make.

I learnt a very valuable lesson very early in my career which is the less selling you have to do the more sales you will make.
Pricing is perhaps the most exciting opportunities that exist in your business, because you have complete control and when you get it right business success is immediate.
This has intrigued me for so long that I can’t believe that I haven’t actually taken the time to look at the definitions until now.
Somebody recently put a book in my hand and said to me, "well done, you have just discovered your new favourite author."
USP's are just part of a whole raft of propaganda around marketing and starting your own business that I believe exists only to keep the majority of people down.