 | If you haven't got a blogging clue about ... your offering.I am feeling a little bit unsure about this one because surely you don’t need me to define what you offer, do you? I think it might be worth considering for a bit. |
 | Where is the man?You would expect, and it has historically been the case that there is nothing like a disaster to turn up a leader, hence the phrase “cometh the hour, cometh the man.” |
 | If you haven't got a blogging clue about ... market research.Nothing too difficult here, I am sure we are all familiar with market research, but why is it important and how do you do it? |
 | If you are looking for inspiration you may have just found it.This man is nothing short of incredible he spends his life talking to people about how incredible they are, and he is perhaps the most incredible of all of us. |
 | Don't shoot the messenger!Did I fall into a popular marketing trap with last weeks post about why for some people marketing doesn’t work? |
 | If you haven't got a blogging clue about ... situational analysis.It's taken six weeks but finally we have come up with something really meaty and unnecessarily complicated to get our teeth into ... situational analysis |
 | Why is it that for some people marketing just doesn't work?Wow this is a big question and the person that can answer it will probably make a lot of money, watch my back I am going in! |
 | Thank you Seth Godin.Somebody recently put a book in my hand and said to me, "well done, you have just discovered your new favourite author." |
 | Whatever happened to good grace & manners in marketing?I don't often think of myself as old but I remember a time when sales and marketing people had to have a bit of graciousness. |
 | Customers only really like easy things.I have recently had two sales experiences that have highlighted an all too common sales mistake. |
 | Sticking your head above the parapet.The markets haven't been kind for the last two or three years but actually that may not be too bad a thing. |
 | Do you have to be unique to be successful?USP's are just part of a whole raft of propaganda around marketing and starting your own business that I believe exists only to keep the majority of people down. |
 | A great example of great closing from Mr. DieselClosing is often considered to be the most difficult, and therefore, the most respected skill amongst sales people. |
 | That Mail Chimp just gets cheekier and cheekier!It’s actually quite hard to explain how fond effective marketing have become of that cheeky little Mail Chimp. |
 | You absolutely have to love Basecamp and 37 SignalsNot only have 37 Signals developed a fantastic tool for managing collaborative projects which is massively intuitive and simple to use, they also set the standard in how to do internet business. |
 | Is it any wonder The All Blacks win Rugby matches?If you have spent anytime with Effective Marketing you will know that we are big on getting in the mood, perhaps not quite on the scale of The All Blacks but you get the gist. |
 | Not sure about Social Media?Still not sure about Social Media, you had better make your mind up because it isn't waiting for you. |
 | What a week!Martin has had a good week, check it out in pictures... |
 | Summertime and the living is easy....Martin talking about the seasonal nature of businesses and the effect that the recession is having on the seasonal performance of Effective Marketing. |
No bad time to do good business.Well another eight months has passed and here is our third post, at The Effective Marketing Company we are nothing if not regular. |
The trouble with blogging …Of course there is no trouble with blogging other than the fact that it is a very public commitment and when you dont keep it up it’s a public embarressment. Then people very graciously post comments, and then you can’t delete it and before you know where you are 8 months have passed and there has been no action, and everyone can see there has been no action. |
Marketing is an enormous waste of time, energy and money. Discuss.It has taken an enormous amount of time and energy to produce this website - almost 11 months. |