Marketing is an enormous waste of time, energy and money. Discuss.

It has taken an enormous amount of time and energy to produce this website - almost 11 months.

22nd October 2007 published by Martin Henley

It has been a distraction, it has caused a log jam behind which all of our marketing initiatives have been held up. It has been embarrassing, we have told people about it, we have been telling people that it will be launched in the next two weeks for about 9 months.

And now it is live, it has everything we wanted, it gives us statistics that tell us about every visitor, where they come from, how long they stay, what they were looking for and how they found us, the speed of their internet connection, everything.

So, who has come. We have had 77 visits from 34 unique visitors, they spend an average of 8 minutes and 33 seconds and view 5.35 pages, 35.6% of our traffic is direct (in fairness thats most probably us), 59.74% come from the search engines and 5.19% have been referred, we have had a visit from Swindon, 10 visits from Edinburgh, 27 visits from Brighton, 18 from Lancing, 18 from London, 1 from Sutton, 1 from Poplar, and 1 from Horley. We have done everything right, lots of useful free content, nice clear design and layouts and calls to action one every page, and the result….. 1 email from a company of Embroiders from Eastbourne wondering if we would want to sell their stuff.

Honestly, I am wondering if its worth it.

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