The trouble with blogging …
Of course there is no trouble with blogging other than the fact that it is a very public commitment and when you dont keep it up it’s a public embarressment. Then people very graciously post comments, and then you can’t delete it and before you know where you are 8 months have passed and there has been no action, and everyone can see there has been no action.
The problem is only made worse if the only post you ever submitted was a negative comment about what you do, of course marketing isnt a waste of time, energy and money provided that you follow through and commit to what you are doing. Marketing fails because business owners dont invest enough in getting it right in the first place and pull it before it has a chance to deliver results, which is how I was feeling about our website back in October. The website now is the corner stone of our marketing and does everything we wanted including generating leads and sales, which explains to a small degree why we havent updated the blog.
In the future we will steer clear of irony or trying to trigger a clever debate and use the blog to keep you updated with whats keeping us busy, what we are learning that may be useful in your marketing campaigns and things that make us laugh. The new comitment is to update the blog every two weeks. If you are reading this in October 2010 and nothing has changed please email me on mart@effectivemarketingcompany.co.uk and remind me that I am not woth of a place in the blogosphere.
In the meantime you may not have seen our marketing videos or our video testimonials, we hope you enjoy those.
